FRONT & CENTER

FRONT & CENTER

ABOUT THE BRAND

The most expressive part of your face has been the most overlooked part of your ritual. Front & Center was built to change that.

Founded by Andriana Collins, who couldn't find the lipcare brand she was looking for and built it instead, the brand is dedicated exclusively to the needs mainstream beauty has always glossed over. To protect, prettify, and pamper. To celebrate lips in every shape, size, and form. To turn one small moment into a little luxury worth repeating.

WHY WE CHOSE THEM

Lip care has been an afterthought in this industry for too long. Front & Center built something specific enough, intentional enough, and good enough to change that. We curate the whole ritual, including the parts most people skip. This is one of them.

  • Blocked Blue Light Protection Stick

    $22.00
    $22.00

    Your lips deserve the same intention as the rest of your ritual, and this is where that starts.

    Meet Blocked: an antioxidant-rich gloss stick that shields your lips against blue light and environmental stress while delivering effortless, lasting shine. A nourishing blend of Resveratrol, Vitamin C, Squalane, shea butter, and peptides keeps lips soft, hydrated, and protected morning through night. 

    Fragrance-free. No added color. Wear it alone, layer it over your lip color, or use it as the final step of your nighttime ritual. Either way, your lips are covered.