Lucky Honey was born in New York City studios, where founder Jennifer Murdock, a Pilates instructor and fit model, wanted a grip sock that felt as stylish as it was functional. Launched in 2016 and built with her co-founder Daniel Whittelsey, the brand designs grip socks and activewear meant to inspire confidence, performance, and a little more grace in motion. Even the name is a love letter, honoring their grandmothers, Lucky and Honey, the original icons behind the energy.