Popmask London, founded in 2012 by Louisa Booth, is a female-founded and family-run brand born from a desire to create softer, kinder alternatives to traditional hair accessories for Louisa and her daughters. Since then, the brand has expanded its mission to design practical, innovative, and fun products that bring comfort and joy to everyday life—all with kindness at their core.

From self-heating masks that promote relaxation and better sleep to biodegradable, moisturizing wipes that protect and care for you and your family, Popmask London remains committed to crafting thoughtful solutions that make life a little brighter.