Saaf was inspired by the founders' first visit to Jordan and Turkey as a married couple, where they felt a profound connection to their Middle Eastern roots. Experiencing the rich heritage of ancient architecture, delicious food, and most notably, the hammams, they sought to bring the essence of these traditions to the world.

Saaf, meaning "pure" in Arabic and Turkish, harkens back to age-old skincare rituals that utilize the best natural ingredients. The brand curates its products from artisans in the Middle East who preserve these ancient practices. These are the same products used by their grandparents and generations before them. Middle Eastern beauty traditions, which originated practices like soap-making, exfoliation, and essential oil distillation, have influenced global beauty standards.

Saaf embraces a back-to-basics approach, offering skincare that works. As purveyors of Middle Eastern skincare, the brand proudly shares a part of their history and tradition. Step into the world of Saaf Body and immerse yourself in the secrets of Middle Eastern skincare. Let the enchanting scents and luxurious experience transport you to the serene hammams and aromatic souks of the Middle East.